October 24, 2009
Earlier this month I attended the Search Marketing Expo in New York. I participated in workshops on paid search, Facebook and Twitter marketing, and online reputation management, among others. There was a lot to take in. Here are just a few nuggets:
- Web users spend only 5% of their time on search engine sites and 95% at content sites. You may want to think about how to get your message on the latter.
- Think key phrases not key words. Longer key phrases--three and four words--get searched more these days.
- Typeahead tools used by many search engines can be a great source of key phrase ideas because they usually are the most popular, recent phrases people are searching .
- The very best search engine optimization is great content on your site.
- Putting your toll-free number in your paid search ad may save money if buyers call before clicking. It's worth testing.
- Facebook advertising is like a massive land grab at the moment with 120 million people logging in daily. Count on advertising rates skyrocketing in the next year.
- One speaker described Facebook as "the other Internet, only worse."
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